I joined incident in 2023 and worked almost exclusively on their new on-call offering—the software that woke engineers up when there was an outage. It was a real adventure, building this feature out from scratch. And often felt a bit like a startup within a startup. At the time of writing, the on-call product had generated over $1m in revenue since it launched back in March.

I started Alba in 2022, a platform for generative art on Ethereum. I worked on this project in my spare time, and it was a real learning experience. I was able to experiment with new visual styles and learn about the world of crypto. I also had the opportunity to work with some amazing artists and build a community around the project.

I joined Duffel in 2021 as a solo product designer, working closely with design-founder, Tom Bates. A year or so into my tenure, Tom moved on and I took over as head of product design. I grew the team to 4 designers and worked on a range of projects, from the merchant dashboard to the stays search to the API documentation. I also worked on the brand and the design system.

I started Design Club in 2015, a community for designers in London. I ran the group for over 6 years, and it grew to over 3,000 members. We ran regular events with talks and socializing. I got to meet and learn from some incredible people along the way. I also had the opportunity to work with some amazing sponsors and build a community around the group.

I joined Memrise in 2019 as a design manager. It was a hybrid role where I split my time 50:50 between management and IC work. It was a great opportunity to learn how to manage a team and work on a range of projects, as well as experiment with new visual styles and delve into the fascinating psychology of learning languages.

I joined fat llama as the first product designer in 2018. It was super interesting learning how create a two-sided marketplace, and I enjoyed working with both Lenders and Borrowers to create an ecosystem that worked well for both. At it's peak the team grew to 3 designers and I was promoted to design lead. I worked on a range of projects across web and mobile, from KYC flows, product filtering and search, and checkout.

I joined GoCardless in 2015 as a fairly juior product designer. Working with suc an incredibly talented team, it was a transformative experience for me. In my time there I worked on sophisticated admin panels built to detect things like fraud and money laundering. I worked on onboarding flows that could verify organisations of all shapes and sizes.

I started Design+Banter in 2013 with my good friend Gearoid. It started out as a small, 50 person meetup in the basement of a bowling alley, but later grew to a 300 person event hosted at the swankiest offices and spaces in East London. I'm incredibly grateful for the friends and network I made D+B, and the opportunities it opened up for me.