I'm Sam, a digital product designer based in London. I love crafting intuitive interfaces that make people go “mmm, that's nice.”

I've spent over 10 years helping companies turn vision to reality, and design to competitive advantage. Check out some selected work below, or get in touch if you'd like to read case studies.

Low availability
Get in touch
Picture of On-call app

On-call app

incident.io
Picture of Insights dashboard

Insights dashboard

Duffel
Picture of Home page

Home page

gm.studio
Picture of Alba home page

Alba home page

Alba
Picture of Stays search with map

Stays search with map

Duffel
Picture of Logo design

Logo design

Incident.io
Picture of Project page

Project page

Alba
Picture of Integration guides + API reference

Integration guides + API reference

Duffel
Picture of Logo design

Logo design

Dependabot

I get around. As well as helping startups with their products, I've also organised design events, built a crypto startup, and designed some cool logos.

I love saying yes to things. Especially if it means I get to try out a new visual style or work with new technology. Below are some (most) of the things I've worked on over the past decade.

2023
Incident.io
Product designer

I joined incident in 2023 and worked almost exclusively on their new on-call offering—the software that woke engineers up when there was an outage. It was a real adventure, building this feature out from scratch. And often felt a bit like a startup within a startup. At the time of writing, the on-call product had generated over $1m in revenue since it launched back in March.

2022
Alba
Designer/founder

I started Alba in 2022, a platform for generative art on Ethereum. I worked on this project in my spare time, and it was a real learning experience. I was able to experiment with new visual styles and learn about the world of crypto. I also had the opportunity to work with some amazing artists and build a community around the project.

2021
Duffel
Head of product design

I joined Duffel in 2021 as a solo product designer, working closely with design-founder, Tom Bates. A year or so into my tenure, Tom moved on and I took over as head of product design. I grew the team to 4 designers and worked on a range of projects, from the merchant dashboard to the stays search to the API documentation. I also worked on the brand and the design system.

2015
Design Club
Organiser

I started Design Club in 2015, a community for designers in London. I ran the group for over 6 years, and it grew to over 3,000 members. We ran regular events with talks and socializing. I got to meet and learn from some incredible people along the way. I also had the opportunity to work with some amazing sponsors and build a community around the group.

2019
Memrise
Design manager

I joined Memrise in 2019 as a design manager. It was a hybrid role where I split my time 50:50 between management and IC work. It was a great opportunity to learn how to manage a team and work on a range of projects, as well as experiment with new visual styles and delve into the fascinating psychology of learning languages.

2018
Fat Llama
Product design lead

I joined fat llama as the first product designer in 2018. It was super interesting learning how create a two-sided marketplace, and I enjoyed working with both Lenders and Borrowers to create an ecosystem that worked well for both. At it's peak the team grew to 3 designers and I was promoted to design lead. I worked on a range of projects across web and mobile, from KYC flows, product filtering and search, and checkout.

2015
GoCardless
Senior product designer

I joined GoCardless in 2015 as a fairly juior product designer. Working with suc an incredibly talented team, it was a transformative experience for me. In my time there I worked on sophisticated admin panels built to detect things like fraud and money laundering. I worked on onboarding flows that could verify organisations of all shapes and sizes.

2013
Design+Banter
Organiser

I started Design+Banter in 2013 with my good friend Gearoid. It started out as a small, 50 person meetup in the basement of a bowling alley, but later grew to a 300 person event hosted at the swankiest offices and spaces in East London. I'm incredibly grateful for the friends and network I made D+B, and the opportunities it opened up for me.

I'm heads-down on incident.io right now. I'm not taking on new projects atm, but if you have something* you think I can help with, then I'm always open to chat.

*I find it very hard to turn down logo/brand design projects

© 2024Muddled together by me, Swillis