![Picture of the author](/_next/image?url=%2Fme.png&w=96&q=75)
Sam Willis
Product designer
I
I've spent the past 10+ years helping companies translate vision into reality, and design into competitive advantage. I'm currently helping incident.io bring calm to chaos, and on the side I'm building Alba — an open platform for generative art on Ethereum.
Unavailable for new projects
![Picture of Alba home page](/_next/image?url=%2Fselected-work%2Falba-homepage.jpg&w=3840&q=75)
Alba home page
Alba![Picture of Insights dashboard](/_next/image?url=%2Fselected-work%2Fmerchant-insights.jpg&w=3840&q=75)
Insights dashboard
Duffel![Picture of White-label search & book flow](/_next/image?url=%2Fselected-work%2Fduffel-links.jpg&w=3840&q=75)
White-label search & book flow
Duffel![Picture of Logo design](/_next/image?url=%2Fselected-work%2Fincident.jpg&w=3840&q=75)
Logo design
Incident.io![Picture of Project page](/_next/image?url=%2Fselected-work%2Fproject-page.jpg&w=3840&q=75)
Project page
Alba![Picture of Home page](/_next/image?url=%2Fselected-work%2Fgmstudio.jpg&w=3840&q=75)
Home page
gm.studio![Picture of Integration guides + API reference](/_next/image?url=%2Fselected-work%2Fapi-docs.jpg&w=3840&q=75)
Integration guides + API reference
Duffel![Picture of Logo + brand design](/_next/image?url=%2Fselected-work%2Fdependabot.jpg&w=3840&q=75)
Logo + brand design
Dependabot![Picture of Stays search with map](/_next/image?url=%2Fselected-work%2Fstays-search.jpg&w=3840&q=75)
Stays search with map
Duffel![Picture of White-label confirmation email](/_next/image?url=%2Fselected-work%2Fconfirmation-email.jpg&w=3840&q=75)
White-label confirmation email
Duffel![Picture of Project launch flow](/_next/image?url=%2Fselected-work%2Fproject-launch.jpg&w=3840&q=75)
Project launch flow
Alba![Picture of Coming soon…](/_next/image?url=%2Fselected-work%2Fstaking-ui-preview.jpg&w=3840&q=75)
Coming soon…
Mantle