Hi, I'm Sam.

I’m a London based, multi-disciplinary designer with 8 years experience. I enjoy solving complex problems and helping companies translate technology, business goals, and user needs into products and experiences customers love.

Current position: Design manager at Memrise

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Selected work.

I tend to find that the work I write about (the more interesting projects) don’t always have the prettiest solutions. So I wanted to include some more visually compelling work also.

Fat Llama

Location permissions


Payments dashboard


Logo and branding


Marketing site


In-app plans page


App concept

My approach.

I’ve spent my career so far as a player-coach. Someone who cares for building a healthy design team and culture, but who also contributes regularly to the craft.


Design Club—where the creative community figures out what’s next.

I organise quarterly design meetup Design Club, an event that brings together designers of all disciplines and experience for drinks, good times, and original talks from leaders in our field. Speakers share their work, careers, and distinct perspectives on the industry.