Hey, I’m Sam—a product designer based in London, UK.

I've spent the past 10 years helping startups (Duffel, Memrise, Fat Llama, GoCardless) build design teams that turn company vision into reality, and design into a competitive advantage.

I’ve also created logos and brands for the likes of Incident.io and Dependabot.

And I previously founded Design Club—a community of product designers in London, UK.